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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you realize this?
Ghost Tour Guide Marketing Strategy
What are the actual ways you are going to draw on in order to market your Ghost Tour Guide business to your existing and prospective patrons. You can in addition add the overheads involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your clients better. For example if you are using PPC as a system to target Ghost Tour Guide patrons you possibly will use long tail keyword search phrases significantly than short generic words. This should bring down your PPC expenses as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Ghost Tour Guide Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out concerning your products and services to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your gain? Are you able to keep your overheads lower than your rivals so that you are constantly the cheapest? Do you have a superior locality? Are you the first or the only one to supply a service or product? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can go and see this website and get more information as regards putting your Ghost Tour Guide business online.
Sales Strategy
How are you going to acquire sales for your Ghost Tour Guide business in the first place and how are you going to expand or sustain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to make a connection with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Ghost Tour Guide business proposal to assist you.
Management Summary
Management Team
Who are the key players in your business?
Ghost Tour Guide Organizational Structure
What is the structure of your business - who is in charge of every department inside your business?
Personnel Plan
This ought to be a directory of everyone in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Ghost Tour Guide Financial Plan
Will you supply all your own funding or will it be a combination of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Ghost Tour Guide Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Ghost Tour Guide Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Ghost Tour Guide Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your important info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Ghost Tour Guide Business?
Ghost Tour Guide Business Plan Page 1 | Ghost Tour Guide Business Plan Page 2
Useful Ghost Tour Guide Resources
Ghost Tour Guide Marketing Plan | Ghost Tour Guide Equipment | Ghost Tour Guide Online
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