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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you attain this?
Ghost Tours Marketing Strategy
What are the authentic methods you are going to employ in order to market your Ghost Tours business to your existing and possible customers. You can in addition add the expenditure involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your clients better. For instance if you are using PPC as a approach to go for Ghost Tours customers you may perhaps employ long tail keyword search phrases significantly than succinct generic words. This should lower your Pay Per Click costs as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Ghost Tours Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out regarding your products and services to your would-be patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your advantage? Are you able to keep your overheads lower than your competitors so that you are continually the cheapest? Do you have a premier locality? Are you the pioneer or the only one to provide a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can go and see this website and get more information as regards putting your Ghost Tours business online.
Sales Strategy
How are you going to pick up sales for your Ghost Tours business in the first place and how are you going to boost or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to foster an affiliation with your clients to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Ghost Tours business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your company?
Ghost Tours Organizational Structure
What is the hierarchy of your company - who is in charge of every department in your business?
Personnel Plan
This ought to be a register of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Ghost Tours Financial Plan
Will you bring all your own funding or will it be a blend of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Ghost Tours Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Ghost Tours Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Ghost Tours Cash Flow
You should have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your essential info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Ghost Tours Business?
Ghost Tours Business Plan Page 1 | Ghost Tours Business Plan Page 2
Useful Ghost Tours Resources
Ghost Tours Marketing Plan | Ghost Tours Equipment | Ghost Tours Online
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