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Strategy and Implementation Summary
What is your common approach to make your business a winner and how will you attain this?
Gift Card Store Marketing Strategy
What are the authentic ways you are going to exercise in order to promote your Gift Card Store business to your existing and potential patrons. You can also add the expenses involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a way to target Gift Card Store clients you may employ long tail keyword search phrases rather than short generic words. This should cut down your Pay Per Click costs as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Gift Card Store Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out as regards your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your benefit? Are you able to keep your expenses lower than your competition so that you are always the cheapest? Do you have a premier location? Are you the first or the only one to provide a service or product? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info with reference to putting your Gift Card Store business online.
Sales Strategy
How are you going to generate sales for your Gift Card Store business in the first place and how are you going to boost or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to encourage a rapport with your clients to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Gift Card Store business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your business?
Gift Card Store Organizational Structure
What is the structure of your company - who is the manager of each department inside your business?
Personnel Plan
This should be a register of every person in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Gift Card Store Financial Plan
Will you contribute all your own funding or will it be a mix of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Gift Card Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Gift Card Store Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Gift Card Store Cash Flow
You should have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your essential info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Gift Card Store Business?
Gift Card Store Business Plan Page 1 | Gift Card Store Business Plan Page 2
Useful Gift Card Store Resources
Gift Card Store Marketing Plan | Gift Card Store Equipment | Gift Card Store Online
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