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Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you accomplish this?
Gift Shop Marketing Strategy
What are the definite methods you are going to use in order to market your Gift Shop business to your present and prospective clients. You can in addition add the expenses involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your customers better. For example if you are using PPC as a means to target Gift Shop patrons you might employ long tail keyword search phrases considerably than succinct generic words. This ought to trim down your PPC costs as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Gift Shop Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out about your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your benefit? Are you capable of keeping your overheads lower than your competition so that you are always the cheapest? Do you have a first-class position? Are you the first or the only one to provide a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to deliberate long and hard where your business is going to position itself. You can visit this website and get more information on the subject of putting your Gift Shop business online.
Sales Strategy
How are you going to generate sales for your Gift Shop business in the first place and how are you going to intensify or maintain sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to build an affiliation with your clients to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Gift Shop business proposal to assist you.
Management Summary
Management Team
Who are the key players in your business?
Gift Shop Organizational Structure
What is the structure of your company - who is in charge of each department within your company?
Personnel Plan
This ought to be a roll of every person in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Gift Shop Financial Plan
Will you bring in all your own funding or will it be a mixture of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Gift Shop Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Gift Shop Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Gift Shop Cash Flow
You ought to have tables and charts to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your crucial information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Gift Shop Business?
Gift Shop Business Plan Page 1 | Gift Shop Business Plan Page 2
Useful Gift Shop Resources
Gift Shop Marketing Plan | Gift Shop Equipment | Gift Shop Online
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