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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you go about this?
Golf Retail Marketing Strategy
What are the real ways you are going to use in order to market your Golf Retail business to your existing and prospective patrons. You can in addition add the overheads involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a procedure to go for Golf Retail customers you may well draw on long tail keyword search phrases rather than succinct generic words. This ought to lessen your Pay Per Click expenditure as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Golf Retail Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out about your services and products to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your advantage? Are you capable of keeping your expenditure lower than your rivals so that you are continually the cheapest? Do you have a superior place? Are you the original or the only one to provide a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can go and see this website and get more information as regards putting your Golf Retail business online.
Sales Strategy
How are you going to acquire sales for your Golf Retail business in the first place and how are you going to increase or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to create a bond with your customers to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Golf Retail business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your company?
Golf Retail Organizational Structure
What is the structure of your company - who is the manager of each department in your organization?
Personnel Plan
This should be a register of everybody in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Golf Retail Financial Plan
Will you bring all your own funding or will it be an assortment of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Golf Retail Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Golf Retail Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Golf Retail Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your fundamental information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Golf Retail Business?
Golf Retail Business Plan Page 1 | Golf Retail Business Plan Page 2
Useful Golf Retail Resources
Golf Retail Marketing Plan | Golf Retail Equipment | Golf Retail Online
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