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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you complete this?
Golf School Marketing Strategy
What are the genuine methods you are going to employ in order to market your Golf School business to your existing and likely customers. You can also add the overheads involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a procedure to target Golf School clients you could employ long tail keyword search phrases preferably than short generic words. This should trim down your Pay Per Click expenses as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Golf School Pricing Strategy
What strategy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out about your services and products to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your benefit? Are you capable of keeping your overheads lower than your competition so that you are continually the cheapest? Do you have a superlative site? Are you the first or the only one to supply a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info in relation to putting your Golf School business online.
Sales Strategy
How are you going to generate sales for your Golf School business in the first place and how are you going to increase or maintain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to build up a bond with your clients to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Golf School business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Golf School Organizational Structure
What is the structure of your business - who is in charge of every division within your business?
Personnel Plan
This ought to be a roll of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Golf School Financial Plan
Will you supply all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Golf School Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Golf School Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Golf School Cash Flow
You ought to have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your fundamental information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Golf School Business?
Golf School Business Plan Page 1 | Golf School Business Plan Page 2
Useful Golf School Resources
Golf School Marketing Plan | Golf School Equipment | Golf School Online
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