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Strategy and Implementation Summary
What is your common line of attack to make your business a winner and how will you complete this?
Graphic Art Marketing Strategy
What are the concrete methods you are going to draw on in order to promote your Graphic Art business to your present and possible customers. You can furthermore add the outlay involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your patrons better. For example if you are using PPC as a technique to go for Graphic Art patrons you may draw on long tail keyword search phrases significantly than short generic words. This should drive down your Pay Per Click expenditure as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Graphic Art Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out concerning your services and products to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your advantage? Are you able to keep your overheads lower than your opposition so that you are always the cheapest? Do you have a first-rate locality? Are you the pioneer or the only one to supply a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can go and see this website and get more information about putting your Graphic Art business online.
Sales Strategy
How are you going to acquire sales for your Graphic Art business in the first place and how are you going to build up or uphold sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to create a rapport with your customers to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Graphic Art business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your company?
Graphic Art Organizational Structure
What is the hierarchy of your business - who is the manager of every department inside your business?
Personnel Plan
This should be a listing of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Graphic Art Financial Plan
Will you provide all your own funding or will it be a mixture of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Graphic Art Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Graphic Art Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Graphic Art Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your central information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Graphic Art Business?
Graphic Art Business Plan Page 1 | Graphic Art Business Plan Page 2
Useful Graphic Art Resources
Graphic Art Marketing Plan | Graphic Art Equipment | Graphic Art Online
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