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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you attain this?
Graphic Design Marketing Strategy
What are the genuine ways you are going to use in order to market your Graphic Design business to your present and impending customers. You can moreover add the expenditure involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a method to go for Graphic Design patrons you may draw on long tail keyword search phrases rather than short generic words. This should bring down your Pay Per Click expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Graphic Design Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out regarding your products and services to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your gain? Are you able to keep your expenses lower than your competitors so that you are always the cheapest? Do you have a first-class position? Are you the pioneer or the only one to provide a service or product? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can pay a visit to this website and get more info on the subject of putting your Graphic Design business online.
Sales Strategy
How are you going to generate sales for your Graphic Design business in the first place and how are you going to expand or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to foster a bond with your patrons to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Graphic Design business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your business?
Graphic Design Organizational Structure
What is the hierarchy of your business - who is in charge of every division within your organization?
Personnel Plan
This ought to be a roll of everybody in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Graphic Design Financial Plan
Will you bring all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Graphic Design Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Graphic Design Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Graphic Design Cash Flow
You ought to have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your central info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Graphic Design Business?
Graphic Design Business Plan Page 1 | Graphic Design Business Plan Page 2
Useful Graphic Design Resources
Graphic Design Marketing Plan | Graphic Design Equipment | Graphic Design Online
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