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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you achieve this?
Graphic Designer Marketing Strategy
What are the definite methods you are going to draw on in order to market your Graphic Designer business to your existing and likely patrons. You can also add the expenses involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your patrons better. For instance if you are using PPC as a system to target Graphic Designer customers you could employ long tail keyword search phrases considerably than succinct generic words. This should slash your Pay Per Click overheads as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Graphic Designer Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out regarding your services and products to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your benefit? Are you capable of keeping your outlay lower than your rivals so that you are constantly the cheapest? Do you have a premier locality? Are you the first or the only one to provide a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info in relation to putting your Graphic Designer business online.
Sales Strategy
How are you going to get sales for your Graphic Designer business in the first place and how are you going to boost or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to build up a connection with your clients to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Graphic Designer business proposal to assist you.
Management Summary
Management Team
Who are the core players in your business?
Graphic Designer Organizational Structure
What is the hierarchy of your company - who is the manager of each division within your business?
Personnel Plan
This ought to be a listing of everyone in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Graphic Designer Financial Plan
Will you bring in all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Graphic Designer Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Graphic Designer Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Graphic Designer Cash Flow
You should have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your necessary info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Graphic Designer Business?
Graphic Designer Business Plan Page 1 | Graphic Designer Business Plan Page 2
Useful Graphic Designer Resources
Graphic Designer Marketing Plan | Graphic Designer Equipment | Graphic Designer Online
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