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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you accomplish this?
Greengrocer Marketing Strategy
What are the concrete ways you are going to exercise in order to market your Greengrocer business to your present and would-be clients. You can also add the overheads involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a way to target Greengrocer customers you possibly will employ long tail keyword search phrases rather than succinct generic words. This should drive down your Pay Per Click costs as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Greengrocer Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out about your products and services to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your advantage? Are you able to keep your outlay lower than your opposition so that you are always the cheapest? Do you have a prime site? Are you the first or the only one to provide a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can visit this website and get more information on the subject of putting your Greengrocer business online.
Sales Strategy
How are you going to pick up sales for your Greengrocer business in the first place and how are you going to build up or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to construct an affiliation with your patrons to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Greengrocer business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your business?
Greengrocer Organizational Structure
What is the structure of your business - who is the manager of each department in your company?
Personnel Plan
This should be a register of every person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Greengrocer Financial Plan
Will you deliver all your own funding or will it be a mixture of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Greengrocer Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Greengrocer Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Greengrocer Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your key information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Greengrocer Business?
Greengrocer Business Plan Page 1 | Greengrocer Business Plan Page 2
Useful Greengrocer Resources
Greengrocer Marketing Plan | Greengrocer Equipment | Greengrocer Online
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