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Strategy and Implementation Summary
What is your universal stratagem to make your business a success and how will you go about this?
Greetings Card Maker Marketing Strategy
What are the concrete ways you are going to use in order to market your Greetings Card Maker business to your existing and prospective customers. You can additionally add the expenses involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your clients better. For example if you are using PPC as a technique to go for Greetings Card Maker clients you may employ long tail keyword search phrases significantly than succinct generic words. This ought to shrink your Pay Per Click expenses as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Greetings Card Maker Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the word out about your products and services to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your gain? Are you able to keep your outlay lower than your competition so that you are continuously the cheapest? Do you have a first-class location? Are you the originator or the only one to supply a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can visit this website and get more information in relation to putting your Greetings Card Maker business online.
Sales Strategy
How are you going to get sales for your Greetings Card Maker business in the first place and how are you going to increase or sustain sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to construct a rapport with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Greetings Card Maker business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Greetings Card Maker Organizational Structure
What is the hierarchy of your company - who is in charge of every division in your company?
Personnel Plan
This ought to be a directory of everybody in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Greetings Card Maker Financial Plan
Will you bring in all your own funding or will it be a fusion of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Greetings Card Maker Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Greetings Card Maker Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Greetings Card Maker Cash Flow
You ought to have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your necessary information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Greetings Card Maker Business?
Greetings Card Maker Business Plan Page 1 | Greetings Card Maker Business Plan Page 2
Useful Greetings Card Maker Resources
Greetings Card Maker Marketing Plan | Greetings Card Maker Equipment | Greetings Card Maker Online
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