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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you accomplish this?
Grocer Marketing Strategy
What are the authentic ways you are going to draw on in order to market your Grocer business to your existing and impending patrons. You can as well add the overheads involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can target your customers better. For example if you are using PPC as a technique to go for Grocer customers you may perhaps employ long tail keyword search phrases rather than short generic words. This ought to cut down your PPC outlay as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Grocer Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out about your services and products to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your gain? Are you capable of keeping your outlay lower than your rivalry so that you are continually the cheapest? Do you have a prime location? Are you the originator or the only one to supply a service or product? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can visit this website and get more information regarding putting your Grocer business online.
Sales Strategy
How are you going to acquire sales for your Grocer business in the first place and how are you going to build up or sustain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to create a bond with your clients to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Grocer business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your company?
Grocer Organizational Structure
What is the structure of your company - who is the manager of each department in your company?
Personnel Plan
This should be a directory of every person in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Grocer Financial Plan
Will you bring in all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Grocer Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Grocer Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Grocer Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your important information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Grocer Business?
Grocer Business Plan Page 1 | Grocer Business Plan Page 2
Useful Grocer Resources
Grocer Marketing Plan | Grocer Equipment | Grocer Online
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