 |
 |
|
|
 |
Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you achieve this?
Guest House Marketing Strategy
What are the genuine methods you are going to use in order to promote your Guest House business to your existing and possible patrons. You can what's more add the costs involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a technique to target Guest House customers you may well employ long tail keyword search phrases significantly than succinct generic words. This ought to cut down your Pay Per Click expenditure as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Guest House Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out as regards your products and services to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your rivalry so that you are at all times the cheapest? Do you have a superlative site? Are you the first or the only one to supply a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can pay a visit to this website and get more information concerning putting your Guest House business online.
Sales Strategy
How are you going to acquire sales for your Guest House business in the first place and how are you going to build up or preserve sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to make a relationship with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Guest House business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your business?
Guest House Organizational Structure
What is the hierarchy of your business - who is in charge of each department inside your organization?
Personnel Plan
This ought to be a listing of each person in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Guest House Financial Plan
Will you provide all your own funding or will it be a fusion of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Guest House Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Guest House Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Guest House Cash Flow
You ought to have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your essential information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Guest House Business?
Guest House Business Plan Page 1 | Guest House Business Plan Page 2
Useful Guest House Resources
Guest House Marketing Plan | Guest House Equipment | Guest House Online
Find a different business plan...