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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you attain this?
Gym Equipment Marketing Strategy
What are the genuine methods you are going to employ in order to promote your Gym Equipment business to your existing and probable customers. You can as well add the expenses involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a procedure to target Gym Equipment clients you may well use long tail keyword search phrases rather than short generic words. This ought to reduce your PPC outlay as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Gym Equipment Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out about your services and products to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your benefit? Are you able to keep your expenses lower than your competition so that you are always the cheapest? Do you have a first-class position? Are you the first or the only one to supply a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can pay a visit to this website and get more information on the subject of putting your Gym Equipment business online.
Sales Strategy
How are you going to acquire sales for your Gym Equipment business in the first place and how are you going to build up or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to put together an association with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Gym Equipment business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Gym Equipment Organizational Structure
What is the structure of your business - who is in charge of each department in your company?
Personnel Plan
This should be a directory of everyone in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Gym Equipment Financial Plan
Will you bring in all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Gym Equipment Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Gym Equipment Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Gym Equipment Cash Flow
You ought to have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your important information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Gym Equipment Business?
Gym Equipment Business Plan Page 1 | Gym Equipment Business Plan Page 2
Useful Gym Equipment Resources
Gym Equipment Marketing Plan | Gym Equipment Equipment | Gym Equipment Online
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