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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you realize this?
Health Food Shop Marketing Strategy
What are the real methods you are going to use in order to promote your Health Food Shop business to your present and prospective clients. You can what's more add the costs involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a procedure to target Health Food Shop clients you may perhaps draw on long tail keyword search phrases preferably than succinct generic words. This should drive down your Pay Per Click expenses as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Health Food Shop Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out as regards your products and services to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your benefit? Are you able to keep your expenses lower than your rivalry so that you are continually the cheapest? Do you have a superior place? Are you the original or the only one to supply a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can go and see this website and get more info as regards putting your Health Food Shop business online.
Sales Strategy
How are you going to get sales for your Health Food Shop business in the first place and how are you going to boost or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to encourage a relationship with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Health Food Shop business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your business?
Health Food Shop Organizational Structure
What is the hierarchy of your business - who is the manager of each division inside your business?
Personnel Plan
This should be a record of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Health Food Shop Financial Plan
Will you supply all your own funding or will it be a combination of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Health Food Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Health Food Shop Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Health Food Shop Cash Flow
You should have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your crucial information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Health Food Shop Business?
Health Food Shop Business Plan Page 1 | Health Food Shop Business Plan Page 2
Useful Health Food Shop Resources
Health Food Shop Marketing Plan | Health Food Shop Equipment | Health Food Shop Online
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