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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you realize this?
Holiday Cottages Marketing Strategy
What are the actual ways you are going to exercise in order to promote your Holiday Cottages business to your existing and potential clients. You can moreover add the expenditure involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your patrons better. For instance if you are using Pay Per Click as a strategy to go for Holiday Cottages customers you may well draw on long tail keyword search phrases preferably than short generic words. This ought to lessen your Pay Per Click overheads as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Holiday Cottages Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out concerning your services and products to your potential patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your benefit? Are you able to keep your expenditure lower than your rivalry so that you are always the cheapest? Do you have a premier location? Are you the originator or the only one to provide a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info concerning putting your Holiday Cottages business online.
Sales Strategy
How are you going to acquire sales for your Holiday Cottages business in the first place and how are you going to expand or uphold sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to build an association with your customers to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Holiday Cottages business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your business?
Holiday Cottages Organizational Structure
What is the structure of your company - who is the manager of each department in your business?
Personnel Plan
This should be a roll of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Holiday Cottages Financial Plan
Will you contribute all your own funding or will it be a mixture of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Holiday Cottages Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Holiday Cottages Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Holiday Cottages Cash Flow
You should have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your critical info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Holiday Cottages Business?
Holiday Cottages Business Plan Page 1 | Holiday Cottages Business Plan Page 2
Useful Holiday Cottages Resources
Holiday Cottages Marketing Plan | Holiday Cottages Equipment | Holiday Cottages Online
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