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Strategy and Implementation Summary
What is your common line of attack to make your business a winner and how will you attain this?
Horseback Riding Marketing Strategy
What are the real methods you are going to draw on in order to market your Horseback Riding business to your existing and probable customers. You can furthermore add the expenses involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a means to go for Horseback Riding customers you may employ long tail keyword search phrases considerably than short generic words. This ought to shrink your Pay Per Click outlay as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Horseback Riding Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out regarding your services and products to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your advantage? Are you able to keep your expenditure lower than your competition so that you are at all times the cheapest? Do you have a superior locality? Are you the original or the only one to supply a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can go and see this website and get more info concerning putting your Horseback Riding business online.
Sales Strategy
How are you going to acquire sales for your Horseback Riding business in the first place and how are you going to grow or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to build a rapport with your customers to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Horseback Riding business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your business?
Horseback Riding Organizational Structure
What is the structure of your business - who is in charge of each division within your organization?
Personnel Plan
This ought to be a record of each person in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Horseback Riding Financial Plan
Will you supply all your own funding or will it be a combination of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Horseback Riding Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Horseback Riding Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Horseback Riding Cash Flow
You ought to have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your necessary information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Horseback Riding Business?
Horseback Riding Business Plan Page 1 | Horseback Riding Business Plan Page 2
Useful Horseback Riding Resources
Horseback Riding Marketing Plan | Horseback Riding Equipment | Horseback Riding Online
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