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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you complete this?
Ice Cream and Grill Restaurant Marketing Strategy
What are the definite methods you are going to exercise in order to market your Ice Cream and Grill Restaurant business to your present and prospective customers. You can also add the outlay involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a method to go for Ice Cream and Grill Restaurant patrons you may draw on long tail keyword search phrases to a certain extent than succinct generic words. This should decrease your PPC overheads as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Ice Cream and Grill Restaurant Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out about your products and services to your would-be patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your advantage? Are you able to keep your expenses lower than your rivals so that you are always the cheapest? Do you have a prime site? Are you the pioneer or the only one to provide a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can go and see this website and get more information in relation to putting your Ice Cream and Grill Restaurant business online.
Sales Strategy
How are you going to generate sales for your Ice Cream and Grill Restaurant business in the first place and how are you going to build up or uphold sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to make an affiliation with your clients to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Ice Cream and Grill Restaurant business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Ice Cream and Grill Restaurant Organizational Structure
What is the hierarchy of your business - who is the manager of every department within your organization?
Personnel Plan
This ought to be a record of each person in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Ice Cream and Grill Restaurant Financial Plan
Will you provide all your own funding or will it be a combination of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Ice Cream and Grill Restaurant Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Ice Cream and Grill Restaurant Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Ice Cream and Grill Restaurant Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your important information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Ice Cream and Grill Restaurant Business?
Ice Cream and Grill Restaurant Business Plan Page 1 | Ice Cream and Grill Restaurant Business Plan Page 2
Useful Ice Cream and Grill Restaurant Resources
Ice Cream and Grill Restaurant Marketing Plan | Ice Cream and Grill Restaurant Equipment | Ice Cream and Grill Restaurant Online
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