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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you complete this?
Ice Cream Bar Marketing Strategy
What are the tangible ways you are going to use in order to market your Ice Cream Bar business to your existing and potential customers. You can in addition add the expenditure involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a structure to target Ice Cream Bar clients you may draw on long tail keyword search phrases preferably than short generic words. This ought to trim down your PPC overheads as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Ice Cream Bar Pricing Strategy
What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the word out concerning your services and products to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your gain? Are you able to keep your outlay lower than your competitors so that you are continuously the cheapest? Do you have a superlative site? Are you the first or the only one to supply a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can pay a visit to this website and get more information about putting your Ice Cream Bar business online.
Sales Strategy
How are you going to generate sales for your Ice Cream Bar business in the first place and how are you going to build up or maintain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to make a connection with your clients to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Ice Cream Bar business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your company?
Ice Cream Bar Organizational Structure
What is the structure of your business - who is in charge of every department within your business?
Personnel Plan
This should be a list of every person in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Ice Cream Bar Financial Plan
Will you bring all your own funding or will it be a mixture of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Ice Cream Bar Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Ice Cream Bar Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Ice Cream Bar Cash Flow
You should have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your fundamental info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Ice Cream Bar Business?
Ice Cream Bar Business Plan Page 1 | Ice Cream Bar Business Plan Page 2
Useful Ice Cream Bar Resources
Ice Cream Bar Marketing Plan | Ice Cream Bar Equipment | Ice Cream Bar Online
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