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Strategy and Implementation Summary
What is your common line of attack to make your business a winner and how will you attain this?
Ice Cream Franchise Marketing Strategy
What are the real methods you are going to draw on in order to market your Ice Cream Franchise business to your existing and likely customers. You can moreover add the costs involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a structure to go for Ice Cream Franchise clients you possibly will draw on long tail keyword search phrases considerably than succinct generic words. This should shrink your PPC costs as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Ice Cream Franchise Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out about your services and products to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your gain? Are you capable of keeping your costs lower than your opposition so that you are continuously the cheapest? Do you have a first-class place? Are you the first or the only one to provide a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can go and see this website and get more information about putting your Ice Cream Franchise business online.
Sales Strategy
How are you going to get sales for your Ice Cream Franchise business in the first place and how are you going to build up or preserve sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to develop a bond with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Ice Cream Franchise business proposal to assist you.
Management Summary
Management Team
Who are the key players in your company?
Ice Cream Franchise Organizational Structure
What is the structure of your business - who is in charge of each division inside your company?
Personnel Plan
This should be a list of everyone in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Ice Cream Franchise Financial Plan
Will you provide all your own funding or will it be a mixture of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Ice Cream Franchise Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Ice Cream Franchise Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Ice Cream Franchise Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your central info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Ice Cream Franchise Business?
Ice Cream Franchise Business Plan Page 1 | Ice Cream Franchise Business Plan Page 2
Useful Ice Cream Franchise Resources
Ice Cream Franchise Marketing Plan | Ice Cream Franchise Equipment | Ice Cream Franchise Online
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