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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you go about this?
Ice Cream Maker Marketing Strategy
What are the concrete ways you are going to employ in order to promote your Ice Cream Maker business to your existing and likely clients. You can what's more add the overheads involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can target your customers better. For example if you are using PPC as a technique to target Ice Cream Maker patrons you may perhaps use long tail keyword search phrases significantly than short generic words. This ought to condense your Pay Per Click expenditure as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Ice Cream Maker Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out concerning your products and services to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your gain? Are you capable of keeping your expenditure lower than your competition so that you are continuously the cheapest? Do you have a first-class site? Are you the original or the only one to supply a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can pay a visit to this website and get more info as regards putting your Ice Cream Maker business online.
Sales Strategy
How are you going to pick up sales for your Ice Cream Maker business in the first place and how are you going to build up or preserve sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to construct a relationship with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Ice Cream Maker business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your company?
Ice Cream Maker Organizational Structure
What is the structure of your business - who is in charge of each department inside your business?
Personnel Plan
This ought to be a register of every person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Ice Cream Maker Financial Plan
Will you provide all your own funding or will it be a blend of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Ice Cream Maker Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Ice Cream Maker Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Ice Cream Maker Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your vital info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Ice Cream Maker Business?
Ice Cream Maker Business Plan Page 1 | Ice Cream Maker Business Plan Page 2
Useful Ice Cream Maker Resources
Ice Cream Maker Marketing Plan | Ice Cream Maker Equipment | Ice Cream Maker Online
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