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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you accomplish this?
Ice Cream Parlor Marketing Strategy
What are the tangible ways you are going to employ in order to market your Ice Cream Parlor business to your present and impending patrons. You can also add the overheads involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a means to go for Ice Cream Parlor customers you might use long tail keyword search phrases considerably than succinct generic words. This ought to drive down your Pay Per Click overheads as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Ice Cream Parlor Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out about your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your advantage? Are you able to keep your expenses lower than your rivals so that you are constantly the cheapest? Do you have a superior position? Are you the originator or the only one to supply a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can go and see this website and get more information on the subject of putting your Ice Cream Parlor business online.
Sales Strategy
How are you going to acquire sales for your Ice Cream Parlor business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to encourage an affiliation with your patrons to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Ice Cream Parlor business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your business?
Ice Cream Parlor Organizational Structure
What is the hierarchy of your company - who is in charge of each department within your company?
Personnel Plan
This should be a list of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Ice Cream Parlor Financial Plan
Will you bring all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Ice Cream Parlor Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Ice Cream Parlor Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Ice Cream Parlor Cash Flow
You ought to have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your necessary information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Ice Cream Parlor Business?
Ice Cream Parlor Business Plan Page 1 | Ice Cream Parlor Business Plan Page 2
Useful Ice Cream Parlor Resources
Ice Cream Parlor Marketing Plan | Ice Cream Parlor Equipment | Ice Cream Parlor Online
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