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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you go about this?
Ice Cream Parlour Marketing Strategy
What are the genuine methods you are going to draw on in order to market your Ice Cream Parlour business to your existing and would-be patrons. You can additionally add the outlay involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a means to target Ice Cream Parlour clients you possibly will employ long tail keyword search phrases rather than succinct generic words. This ought to diminish your Pay Per Click expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Ice Cream Parlour Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out as regards your products and services to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your benefit? Are you capable of keeping your expenses lower than your rivals so that you are continuously the cheapest? Do you have a first-class site? Are you the first or the only one to provide a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info about putting your Ice Cream Parlour business online.
Sales Strategy
How are you going to get sales for your Ice Cream Parlour business in the first place and how are you going to increase or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to create a bond with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Ice Cream Parlour business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your company?
Ice Cream Parlour Organizational Structure
What is the structure of your business - who is in charge of each division in your organization?
Personnel Plan
This ought to be a listing of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Ice Cream Parlour Financial Plan
Will you deliver all your own funding or will it be an assortment of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Ice Cream Parlour Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Ice Cream Parlour Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Ice Cream Parlour Cash Flow
You should have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your key info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Ice Cream Parlour Business?
Ice Cream Parlour Business Plan Page 1 | Ice Cream Parlour Business Plan Page 2
Useful Ice Cream Parlour Resources
Ice Cream Parlour Marketing Plan | Ice Cream Parlour Equipment | Ice Cream Parlour Online
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