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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you complete this?
Ice Cream Retail Marketing Strategy
What are the real methods you are going to employ in order to promote your Ice Cream Retail business to your present and would-be patrons. You can what's more add the costs involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your patrons better. For example if you are using Pay Per Click as a approach to target Ice Cream Retail customers you might use long tail keyword search phrases rather than short generic words. This should decrease your Pay Per Click outlay as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Ice Cream Retail Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out concerning your products and services to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your benefit? Are you capable of keeping your outlay lower than your competition so that you are continually the cheapest? Do you have a premier place? Are you the original or the only one to supply a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information on the subject of putting your Ice Cream Retail business online.
Sales Strategy
How are you going to acquire sales for your Ice Cream Retail business in the first place and how are you going to increase or preserve sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to make a relationship with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Ice Cream Retail business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your business?
Ice Cream Retail Organizational Structure
What is the hierarchy of your company - who is the manager of every department in your business?
Personnel Plan
This should be a list of everyone in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Ice Cream Retail Financial Plan
Will you deliver all your own funding or will it be a combination of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Ice Cream Retail Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Ice Cream Retail Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Ice Cream Retail Cash Flow
You ought to have tables and charts to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your critical info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Ice Cream Retail Business?
Ice Cream Retail Business Plan Page 1 | Ice Cream Retail Business Plan Page 2
Useful Ice Cream Retail Resources
Ice Cream Retail Marketing Plan | Ice Cream Retail Equipment | Ice Cream Retail Online
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