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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you go about this?
Ice Cream Van Marketing Strategy
What are the authentic methods you are going to exercise in order to promote your Ice Cream Van business to your existing and possible patrons. You can what's more add the expenses involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a procedure to target Ice Cream Van customers you possibly will employ long tail keyword search phrases to a certain extent than short generic words. This should lessen your Pay Per Click expenses as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Ice Cream Van Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out concerning your services and products to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your benefit? Are you capable of keeping your overheads lower than your rivalry so that you are continually the cheapest? Do you have a superior site? Are you the first or the only one to provide a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can pay a visit to this website and get more info with reference to putting your Ice Cream Van business online.
Sales Strategy
How are you going to get sales for your Ice Cream Van business in the first place and how are you going to build up or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to construct a bond with your customers to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Ice Cream Van business proposal to assist you.
Management Summary
Management Team
Who are the key players in your business?
Ice Cream Van Organizational Structure
What is the structure of your business - who is the manager of each division in your organization?
Personnel Plan
This ought to be a register of every person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Ice Cream Van Financial Plan
Will you contribute all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Ice Cream Van Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Ice Cream Van Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Ice Cream Van Cash Flow
You should have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your essential information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Ice Cream Van Business?
Ice Cream Van Business Plan Page 1 | Ice Cream Van Business Plan Page 2
Useful Ice Cream Van Resources
Ice Cream Van Marketing Plan | Ice Cream Van Equipment | Ice Cream Van Online
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