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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you achieve this?
Image Consultant Marketing Strategy
What are the definite ways you are going to draw on in order to promote your Image Consultant business to your present and would-be clients. You can additionally add the expenditure involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a means to go for Image Consultant clients you may employ long tail keyword search phrases significantly than short generic words. This should condense your PPC outlay as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Image Consultant Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out about your services and products to your would-be customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your gain? Are you able to keep your outlay lower than your opposition so that you are constantly the cheapest? Do you have a superior site? Are you the pioneer or the only one to provide a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can pay a visit to this website and get more info as regards putting your Image Consultant business online.
Sales Strategy
How are you going to pick up sales for your Image Consultant business in the first place and how are you going to boost or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to construct a bond with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Image Consultant business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your business?
Image Consultant Organizational Structure
What is the structure of your business - who is the manager of each division within your business?
Personnel Plan
This should be a roll of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Image Consultant Financial Plan
Will you bring in all your own funding or will it be a fusion of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Image Consultant Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Image Consultant Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Image Consultant Cash Flow
You should have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your central information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Image Consultant Business?
Image Consultant Business Plan Page 1 | Image Consultant Business Plan Page 2
Useful Image Consultant Resources
Image Consultant Marketing Plan | Image Consultant Equipment | Image Consultant Online
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