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Strategy and Implementation Summary
What is your common line of attack to make your business a winner and how will you attain this?
Independent Film Marketing Strategy
What are the genuine methods you are going to employ in order to market your Independent Film business to your present and prospective clients. You can additionally add the expenses involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a method to target Independent Film patrons you may employ long tail keyword search phrases considerably than succinct generic words. This ought to shrink your PPC outlay as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Independent Film Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out about your services and products to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your benefit? Are you capable of keeping your expenses lower than your competitors so that you are continually the cheapest? Do you have a superlative location? Are you the originator or the only one to supply a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info as regards putting your Independent Film business online.
Sales Strategy
How are you going to generate sales for your Independent Film business in the first place and how are you going to increase or uphold sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to build up a rapport with your clients to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Independent Film business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your business?
Independent Film Organizational Structure
What is the hierarchy of your company - who is in charge of each division within your company?
Personnel Plan
This should be a record of every person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Independent Film Financial Plan
Will you bring in all your own funding or will it be a blend of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Independent Film Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Independent Film Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Independent Film Cash Flow
You should have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your chief information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Independent Film Business?
Independent Film Business Plan Page 1 | Independent Film Business Plan Page 2
Useful Independent Film Resources
Independent Film Marketing Plan | Independent Film Equipment | Independent Film Online
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