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Strategy and Implementation SummaryWhat is your general strategy to make your business a winner and how will you complete this? Information Technology Marketing StrategyWhat are the concrete methods you are going to use in order to market your Information Technology business to your present and possible customers. You can in addition add the expenses involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can target your patrons better. For instance if you are using PPC as a structure to target Information Technology patrons you could use long tail keyword search phrases preferably than succinct generic words. This ought to shrink your Pay Per Click expenses as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy. Information Technology Pricing StrategyWhat policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to put into operation to get the word out about your services and products to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some advantage over your opposition that you can exploit to your benefit? Are you capable of keeping your expenses lower than your opposition so that you are continually the cheapest? Do you have a first-class place? Are you the originator or the only one to provide a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence? Web StrategyAre you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can go and see this website and get more info concerning putting your Information Technology business online. Sales StrategyHow are you going to acquire sales for your Information Technology business in the first place and how are you going to intensify or sustain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to foster a relationship with your patrons to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Information Technology business proposal to assist you. Management SummaryManagement TeamWho are the core protagonists in your company? Information Technology Organizational StructureWhat is the hierarchy of your business - who is in charge of each department in your company? Personnel PlanThis ought to be a roll of everybody in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to alter in the future or not. Information Technology Financial PlanWill you bring all your own funding or will it be a fusion of your cash, bank loans, or angel investors? Do you need help in writing your financial plan? Information Technology Break Even AnalysisHow long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples. Information Technology Profit and LossYou can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you. Information Technology Cash FlowYou ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis ought to embrace all your central information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors. Exit StrategyHow exactly are you going to sell your Information Technology Business?
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