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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you accomplish this?
Information Technology Consultant Marketing Strategy
What are the definite ways you are going to exercise in order to promote your Information Technology Consultant business to your present and potential patrons. You can in addition add the expenses involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a technique to go for Information Technology Consultant patrons you possibly will draw on long tail keyword search phrases to a certain extent than short generic words. This should diminish your Pay Per Click costs as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Information Technology Consultant Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out about your products and services to your would-be customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your advantage? Are you capable of keeping your overheads lower than your rivals so that you are constantly the cheapest? Do you have a prime locality? Are you the first or the only one to provide a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can go and see this website and get more info as regards putting your Information Technology Consultant business online.
Sales Strategy
How are you going to pick up sales for your Information Technology Consultant business in the first place and how are you going to grow or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to create an association with your clients to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Information Technology Consultant business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your company?
Information Technology Consultant Organizational Structure
What is the hierarchy of your company - who is in charge of every department within your organization?
Personnel Plan
This should be a list of everybody in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Information Technology Consultant Financial Plan
Will you provide all your own funding or will it be a fusion of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Information Technology Consultant Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Information Technology Consultant Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Information Technology Consultant Cash Flow
You ought to have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your important information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Information Technology Consultant Business?
Information Technology Consultant Business Plan Page 1 | Information Technology Consultant Business Plan Page 2
Useful Information Technology Consultant Resources
Information Technology Consultant Marketing Plan | Information Technology Consultant Equipment | Information Technology Consultant Online
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