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Strategy and Implementation Summary
What is your common approach to make your business a winner and how will you realize this?
Installation Service Marketing Strategy
What are the concrete ways you are going to draw on in order to market your Installation Service business to your existing and impending customers. You can also add the expenses involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a way to go for Installation Service customers you may well use long tail keyword search phrases rather than short generic words. This should condense your Pay Per Click expenses as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Installation Service Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out concerning your services and products to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your benefit? Are you able to keep your expenditure lower than your rivals so that you are constantly the cheapest? Do you have a prime site? Are you the pioneer or the only one to provide a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information about putting your Installation Service business online.
Sales Strategy
How are you going to pick up sales for your Installation Service business in the first place and how are you going to intensify or maintain sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to build a relationship with your patrons to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Installation Service business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Installation Service Organizational Structure
What is the structure of your company - who is in charge of each department within your organization?
Personnel Plan
This should be a listing of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Installation Service Financial Plan
Will you supply all your own funding or will it be an assortment of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Installation Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Installation Service Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Installation Service Cash Flow
You should have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your chief info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Installation Service Business?
Installation Service Business Plan Page 1 | Installation Service Business Plan Page 2
Useful Installation Service Resources
Installation Service Marketing Plan | Installation Service Equipment | Installation Service Online
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