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Strategy and Implementation Summary
What is your common approach to make your business a winner and how will you achieve this?
Institutional Food Service Marketing Strategy
What are the concrete methods you are going to draw on in order to promote your Institutional Food Service business to your present and possible patrons. You can also add the expenditure involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a structure to target Institutional Food Service patrons you may employ long tail keyword search phrases preferably than short generic words. This ought to cut down your Pay Per Click outlay as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Institutional Food Service Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out regarding your services and products to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your benefit? Are you capable of keeping your costs lower than your opposition so that you are continuously the cheapest? Do you have a first-class site? Are you the pioneer or the only one to provide a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information regarding putting your Institutional Food Service business online.
Sales Strategy
How are you going to pick up sales for your Institutional Food Service business in the first place and how are you going to increase or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to build up a bond with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Institutional Food Service business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your company?
Institutional Food Service Organizational Structure
What is the hierarchy of your business - who is in charge of every department inside your company?
Personnel Plan
This ought to be a directory of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Institutional Food Service Financial Plan
Will you bring in all your own funding or will it be a blend of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Institutional Food Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Institutional Food Service Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Institutional Food Service Cash Flow
You ought to have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your central info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Institutional Food Service Business?
Institutional Food Service Business Plan Page 1 | Institutional Food Service Business Plan Page 2
Useful Institutional Food Service Resources
Institutional Food Service Marketing Plan | Institutional Food Service Equipment | Institutional Food Service Online
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