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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you complete this?
Insurance Broker Marketing Strategy
What are the real ways you are going to draw on in order to promote your Insurance Broker business to your present and potential patrons. You can moreover add the expenses involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your clients better. For example if you are using PPC as a technique to go for Insurance Broker customers you may well draw on long tail keyword search phrases significantly than succinct generic words. This should cut down your Pay Per Click expenses as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Insurance Broker Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out as regards your products and services to your potential patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivalry that you can exploit to your benefit? Are you able to keep your outlay lower than your competitors so that you are at all times the cheapest? Do you have a first-class locality? Are you the first or the only one to provide a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can pay a visit to this website and get more information concerning putting your Insurance Broker business online.
Sales Strategy
How are you going to get sales for your Insurance Broker business in the first place and how are you going to increase or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to build a rapport with your customers to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Insurance Broker business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your business?
Insurance Broker Organizational Structure
What is the hierarchy of your business - who is in charge of every division within your company?
Personnel Plan
This should be a directory of everyone in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Insurance Broker Financial Plan
Will you deliver all your own funding or will it be an assortment of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Insurance Broker Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Insurance Broker Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Insurance Broker Cash Flow
You ought to have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your essential info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Insurance Broker Business?
Insurance Broker Business Plan Page 1 | Insurance Broker Business Plan Page 2
Useful Insurance Broker Resources
Insurance Broker Marketing Plan | Insurance Broker Equipment | Insurance Broker Online
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