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Strategy and Implementation Summary
What is your common strategy to make your business a success and how will you complete this?
International Tea, Chocolate, Pastry Shop Marketing Strategy
What are the tangible ways you are going to use in order to market your International Tea, Chocolate, Pastry Shop business to your existing and would-be patrons. You can what's more add the costs involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your customers better. For example if you are using Pay Per Click as a system to go for International Tea, Chocolate, Pastry Shop patrons you may perhaps employ long tail keyword search phrases considerably than succinct generic words. This should diminish your Pay Per Click expenditure as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
International Tea, Chocolate, Pastry Shop Pricing Strategy
What strategy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out concerning your products and services to your possible patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your gain? Are you able to keep your overheads lower than your opposition so that you are always the cheapest? Do you have a superior place? Are you the originator or the only one to provide a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can go and see this website and get more info regarding putting your International Tea, Chocolate, Pastry Shop business online.
Sales Strategy
How are you going to pick up sales for your International Tea, Chocolate, Pastry Shop business in the first place and how are you going to intensify or maintain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to develop a rapport with your clients to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample International Tea, Chocolate, Pastry Shop business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your company?
International Tea, Chocolate, Pastry Shop Organizational Structure
What is the structure of your business - who is in charge of every division in your business?
Personnel Plan
This should be a record of everybody in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to alter in the future or not.
International Tea, Chocolate, Pastry Shop Financial Plan
Will you supply all your own funding or will it be a fusion of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
International Tea, Chocolate, Pastry Shop Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
International Tea, Chocolate, Pastry Shop Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
International Tea, Chocolate, Pastry Shop Cash Flow
You ought to have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your key information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your International Tea, Chocolate, Pastry Shop Business?
International Tea, Chocolate, Pastry Shop Business Plan Page 1 | International Tea, Chocolate, Pastry Shop Business Plan Page 2
Useful International Tea, Chocolate, Pastry Shop Resources
International Tea, Chocolate, Pastry Shop Marketing Plan | International Tea, Chocolate, Pastry Shop Equipment | International Tea, Chocolate, Pastry Shop Online
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