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Strategy and Implementation Summary
What is your universal stratagem to make your business a success and how will you complete this?
Internet Marketing Strategy
What are the real methods you are going to use in order to promote your Internet business to your present and impending customers. You can furthermore add the costs involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a approach to go for Internet patrons you could use long tail keyword search phrases rather than succinct generic words. This ought to drive down your PPC outlay as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Internet Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out regarding your services and products to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your gain? Are you capable of keeping your overheads lower than your rivalry so that you are always the cheapest? Do you have a first-class site? Are you the originator or the only one to supply a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a visit to this website and get more information concerning putting your Internet business online.
Sales Strategy
How are you going to acquire sales for your Internet business in the first place and how are you going to intensify or uphold sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to build an affiliation with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Internet business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your business?
Internet Organizational Structure
What is the structure of your company - who is the manager of each department inside your business?
Personnel Plan
This ought to be a directory of everybody in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to alter in the future or not.
Internet Financial Plan
Will you deliver all your own funding or will it be a combination of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Internet Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Internet Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Internet Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your central information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Internet Business?
Internet Business Plan Page 1 | Internet Business Plan Page 2
Useful Internet Resources
Internet Marketing Plan | Internet Equipment | Internet Online
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