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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you realize this?
Internet Cafe Marketing Strategy
What are the actual ways you are going to employ in order to promote your Internet Cafe business to your present and impending clients. You can moreover add the outlay involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a means to target Internet Cafe patrons you possibly will draw on long tail keyword search phrases rather than succinct generic words. This should decrease your Pay Per Click expenses as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Internet Cafe Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out regarding your products and services to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your advantage? Are you able to keep your outlay lower than your competition so that you are continuously the cheapest? Do you have a first-class place? Are you the first or the only one to provide a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info regarding putting your Internet Cafe business online.
Sales Strategy
How are you going to generate sales for your Internet Cafe business in the first place and how are you going to increase or maintain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to develop a rapport with your customers to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Internet Cafe business proposal to assist you.
Management Summary
Management Team
Who are the major players in your company?
Internet Cafe Organizational Structure
What is the structure of your company - who is the manager of each division in your organization?
Personnel Plan
This ought to be a register of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Internet Cafe Financial Plan
Will you contribute all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Internet Cafe Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Internet Cafe Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Internet Cafe Cash Flow
You should have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your fundamental info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Internet Cafe Business?
Internet Cafe Business Plan Page 1 | Internet Cafe Business Plan Page 2
Useful Internet Cafe Resources
Internet Cafe Marketing Plan | Internet Cafe Equipment | Internet Cafe Online
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