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Strategy and Implementation Summary
What is your common stratagem to make your business a winner and how will you attain this?
Italian Ice Shop Marketing Strategy
What are the actual methods you are going to employ in order to market your Italian Ice Shop business to your existing and probable customers. You can also add the costs involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a system to go for Italian Ice Shop customers you may draw on long tail keyword search phrases considerably than succinct generic words. This should shrink your PPC overheads as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Italian Ice Shop Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out about your products and services to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivalry that you can exploit to your benefit? Are you able to keep your expenses lower than your rivalry so that you are continually the cheapest? Do you have a superior place? Are you the pioneer or the only one to supply a service or product? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can go and see this website and get more information concerning putting your Italian Ice Shop business online.
Sales Strategy
How are you going to get sales for your Italian Ice Shop business in the first place and how are you going to increase or maintain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to create an association with your patrons to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Italian Ice Shop business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your company?
Italian Ice Shop Organizational Structure
What is the structure of your company - who is in charge of every division in your business?
Personnel Plan
This ought to be a listing of each person in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Italian Ice Shop Financial Plan
Will you provide all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Italian Ice Shop Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Italian Ice Shop Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Italian Ice Shop Cash Flow
You ought to have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your critical information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Italian Ice Shop Business?
Italian Ice Shop Business Plan Page 1 | Italian Ice Shop Business Plan Page 2
Useful Italian Ice Shop Resources
Italian Ice Shop Marketing Plan | Italian Ice Shop Equipment | Italian Ice Shop Online
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