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Strategy and Implementation Summary
What is your common approach to make your business a success and how will you realize this?
Janitorial Marketing Strategy
What are the real methods you are going to exercise in order to promote your Janitorial business to your existing and likely customers. You can furthermore add the costs involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your patrons better. For instance if you are using PPC as a technique to go for Janitorial patrons you might use long tail keyword search phrases significantly than short generic words. This ought to lower your PPC costs as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Janitorial Pricing Strategy
What strategy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out as regards your products and services to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivalry that you can exploit to your gain? Are you capable of keeping your expenses lower than your rivals so that you are always the cheapest? Do you have a prime site? Are you the originator or the only one to provide a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can go and see this website and get more information in relation to putting your Janitorial business online.
Sales Strategy
How are you going to generate sales for your Janitorial business in the first place and how are you going to boost or maintain sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to put together a rapport with your patrons to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Janitorial business proposal to assist you.
Management Summary
Management Team
Who are the foremost protagonists in your company?
Janitorial Organizational Structure
What is the hierarchy of your business - who is the manager of every department in your company?
Personnel Plan
This should be a list of everyone in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Janitorial Financial Plan
Will you supply all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Janitorial Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Janitorial Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Janitorial Cash Flow
You ought to have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your key info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Janitorial Business?
Janitorial Business Plan Page 1 | Janitorial Business Plan Page 2
Useful Janitorial Resources
Janitorial Marketing Plan | Janitorial Equipment | Janitorial Online
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