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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you complete this?
Jazz Cafe Marketing Strategy
What are the authentic ways you are going to exercise in order to promote your Jazz Cafe business to your existing and would-be patrons. You can furthermore add the overheads involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your patrons better. For instance if you are using Pay Per Click as a way to go for Jazz Cafe customers you may perhaps draw on long tail keyword search phrases considerably than short generic words. This ought to condense your Pay Per Click costs as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Jazz Cafe Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out about your products and services to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivalry that you can exploit to your gain? Are you capable of keeping your overheads lower than your rivals so that you are always the cheapest? Do you have a superior location? Are you the original or the only one to provide a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can go and see this website and get more info in relation to putting your Jazz Cafe business online.
Sales Strategy
How are you going to generate sales for your Jazz Cafe business in the first place and how are you going to boost or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to create an association with your clients to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Jazz Cafe business proposal to assist you.
Management Summary
Management Team
Who are the major players in your business?
Jazz Cafe Organizational Structure
What is the structure of your business - who is in charge of every department in your organization?
Personnel Plan
This ought to be a roll of every person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Jazz Cafe Financial Plan
Will you bring in all your own funding or will it be a mixture of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Jazz Cafe Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Jazz Cafe Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Jazz Cafe Cash Flow
You ought to have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your crucial information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Jazz Cafe Business?
Jazz Cafe Business Plan Page 1 | Jazz Cafe Business Plan Page 2
Useful Jazz Cafe Resources
Jazz Cafe Marketing Plan | Jazz Cafe Equipment | Jazz Cafe Online
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