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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you go about this?
Jeweler Marketing Strategy
What are the actual ways you are going to draw on in order to promote your Jeweler business to your present and probable customers. You can furthermore add the costs involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a way to target Jeweler customers you may well use long tail keyword search phrases rather than succinct generic words. This should cut down your Pay Per Click overheads as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Jeweler Pricing Strategy
What line of attack did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out regarding your products and services to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your gain? Are you capable of keeping your expenses lower than your opposition so that you are continually the cheapest? Do you have a prime position? Are you the first or the only one to supply a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can go and see this website and get more information with reference to putting your Jeweler business online.
Sales Strategy
How are you going to acquire sales for your Jeweler business in the first place and how are you going to boost or maintain sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to put together an affiliation with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Jeweler business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your business?
Jeweler Organizational Structure
What is the structure of your company - who is in charge of every department in your business?
Personnel Plan
This ought to be a register of everybody in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to alter in the future or not.
Jeweler Financial Plan
Will you bring in all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Jeweler Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Jeweler Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Jeweler Cash Flow
You ought to have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your fundamental information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Jeweler Business?
Jeweler Business Plan Page 1 | Jeweler Business Plan Page 2
Useful Jeweler Resources
Jeweler Marketing Plan | Jeweler Equipment | Jeweler Online
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