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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you achieve this?
Jewellery Shop Marketing Strategy
What are the genuine methods you are going to draw on in order to market your Jewellery Shop business to your existing and potential patrons. You can moreover add the outlay involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your patrons better. For example if you are using Pay Per Click as a way to go for Jewellery Shop patrons you possibly will draw on long tail keyword search phrases preferably than short generic words. This should reduce your PPC expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Jewellery Shop Pricing Strategy
What line of attack did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out about your products and services to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your benefit? Are you able to keep your expenditure lower than your rivals so that you are always the cheapest? Do you have a first-rate position? Are you the original or the only one to provide a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information concerning putting your Jewellery Shop business online.
Sales Strategy
How are you going to get sales for your Jewellery Shop business in the first place and how are you going to grow or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to build up a bond with your clients to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Jewellery Shop business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your business?
Jewellery Shop Organizational Structure
What is the hierarchy of your company - who is the manager of each department inside your organization?
Personnel Plan
This should be a listing of everyone in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Jewellery Shop Financial Plan
Will you bring in all your own funding or will it be a fusion of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Jewellery Shop Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Jewellery Shop Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Jewellery Shop Cash Flow
You should have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your fundamental info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Jewellery Shop Business?
Jewellery Shop Business Plan Page 1 | Jewellery Shop Business Plan Page 2
Useful Jewellery Shop Resources
Jewellery Shop Marketing Plan | Jewellery Shop Equipment | Jewellery Shop Online
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