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Strategy and Implementation Summary
What is your universal strategy to make your business a winner and how will you accomplish this?
Jewelry Store Marketing Strategy
What are the definite methods you are going to draw on in order to market your Jewelry Store business to your existing and potential customers. You can furthermore add the costs involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a method to go for Jewelry Store clients you may perhaps draw on long tail keyword search phrases significantly than short generic words. This ought to reduce your Pay Per Click outlay as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Jewelry Store Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out concerning your services and products to your possible patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your benefit? Are you capable of keeping your outlay lower than your competitors so that you are at all times the cheapest? Do you have a first-rate location? Are you the original or the only one to supply a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can pay a visit to this website and get more information on the subject of putting your Jewelry Store business online.
Sales Strategy
How are you going to acquire sales for your Jewelry Store business in the first place and how are you going to grow or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to shape a relationship with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Jewelry Store business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Jewelry Store Organizational Structure
What is the structure of your business - who is in charge of every department in your company?
Personnel Plan
This should be a roll of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Jewelry Store Financial Plan
Will you provide all your own funding or will it be a mix of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Jewelry Store Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Jewelry Store Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Jewelry Store Cash Flow
You should have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your critical information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Jewelry Store Business?
Jewelry Store Business Plan Page 1 | Jewelry Store Business Plan Page 2
Useful Jewelry Store Resources
Jewelry Store Marketing Plan | Jewelry Store Equipment | Jewelry Store Online
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