 |
 |
|
|
 |
Strategy and Implementation Summary
What is your common line of attack to make your business a winner and how will you complete this?
Joinery Marketing Strategy
What are the tangible ways you are going to exercise in order to market your Joinery business to your present and likely patrons. You can also add the overheads involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your patrons better. For instance if you are using PPC as a technique to target Joinery patrons you may employ long tail keyword search phrases preferably than short generic words. This ought to diminish your PPC expenses as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Joinery Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out as regards your products and services to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your gain? Are you able to keep your costs lower than your rivals so that you are continually the cheapest? Do you have a prime position? Are you the pioneer or the only one to provide a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can visit this website and get more info with reference to putting your Joinery business online.
Sales Strategy
How are you going to acquire sales for your Joinery business in the first place and how are you going to expand or uphold sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to make an association with your patrons to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Joinery business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Joinery Organizational Structure
What is the structure of your company - who is the manager of each division in your company?
Personnel Plan
This ought to be a roll of everybody in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Joinery Financial Plan
Will you bring in all your own funding or will it be a mixture of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Joinery Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Joinery Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Joinery Cash Flow
You ought to have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your essential info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Joinery Business?
Joinery Business Plan Page 1 | Joinery Business Plan Page 2
Useful Joinery Resources
Joinery Marketing Plan | Joinery Equipment | Joinery Online
Find a different business plan...