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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you go about this?
Juice Bar Marketing Strategy
What are the tangible ways you are going to exercise in order to market your Juice Bar business to your existing and would-be customers. You can what's more add the overheads involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a structure to target Juice Bar clients you possibly will draw on long tail keyword search phrases significantly than succinct generic words. This ought to lower your PPC outlay as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Juice Bar Pricing Strategy
What strategy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the word out as regards your services and products to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your benefit? Are you able to keep your overheads lower than your rivals so that you are always the cheapest? Do you have a prime location? Are you the originator or the only one to supply a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can pay a visit to this website and get more information as regards putting your Juice Bar business online.
Sales Strategy
How are you going to get sales for your Juice Bar business in the first place and how are you going to increase or uphold sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to encourage a relationship with your clients to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Juice Bar business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your business?
Juice Bar Organizational Structure
What is the structure of your company - who is in charge of every division in your organization?
Personnel Plan
This should be a directory of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Juice Bar Financial Plan
Will you provide all your own funding or will it be a fusion of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Juice Bar Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Juice Bar Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Juice Bar Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your critical info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Juice Bar Business?
Juice Bar Business Plan Page 1 | Juice Bar Business Plan Page 2
Useful Juice Bar Resources
Juice Bar Marketing Plan | Juice Bar Equipment | Juice Bar Online
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