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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you attain this?
Juice Shop Marketing Strategy
What are the definite methods you are going to draw on in order to market your Juice Shop business to your present and prospective clients. You can furthermore add the expenditure involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a structure to target Juice Shop patrons you may well draw on long tail keyword search phrases rather than succinct generic words. This ought to diminish your PPC costs as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Juice Shop Pricing Strategy
What strategy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out regarding your products and services to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your advantage? Are you capable of keeping your expenses lower than your competition so that you are continually the cheapest? Do you have a premier location? Are you the originator or the only one to supply a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information regarding putting your Juice Shop business online.
Sales Strategy
How are you going to get sales for your Juice Shop business in the first place and how are you going to intensify or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to shape a rapport with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Juice Shop business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your company?
Juice Shop Organizational Structure
What is the structure of your company - who is in charge of every department within your business?
Personnel Plan
This ought to be a register of everyone in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Juice Shop Financial Plan
Will you contribute all your own funding or will it be an assortment of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Juice Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Juice Shop Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Juice Shop Cash Flow
You should have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your key information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Juice Shop Business?
Juice Shop Business Plan Page 1 | Juice Shop Business Plan Page 2
Useful Juice Shop Resources
Juice Shop Marketing Plan | Juice Shop Equipment | Juice Shop Online
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