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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you realize this?
Kennel Marketing Strategy
What are the tangible methods you are going to exercise in order to market your Kennel business to your existing and impending customers. You can furthermore add the expenses involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a structure to target Kennel customers you possibly will employ long tail keyword search phrases rather than succinct generic words. This should bring down your Pay Per Click overheads as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Kennel Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out regarding your products and services to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivalry that you can exploit to your benefit? Are you capable of keeping your overheads lower than your opposition so that you are continually the cheapest? Do you have a first-rate position? Are you the pioneer or the only one to provide a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can visit this website and get more information concerning putting your Kennel business online.
Sales Strategy
How are you going to acquire sales for your Kennel business in the first place and how are you going to expand or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to put together a bond with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Kennel business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your company?
Kennel Organizational Structure
What is the hierarchy of your business - who is the manager of every department in your company?
Personnel Plan
This should be a roll of everybody in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Kennel Financial Plan
Will you bring in all your own funding or will it be an assortment of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Kennel Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Kennel Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Kennel Cash Flow
You ought to have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your fundamental info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Kennel Business?
Kennel Business Plan Page 1 | Kennel Business Plan Page 2
Useful Kennel Resources
Kennel Marketing Plan | Kennel Equipment | Kennel Online
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