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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you attain this?
Knife Shop Marketing Strategy
What are the actual methods you are going to exercise in order to market your Knife Shop business to your present and prospective clients. You can moreover add the costs involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a technique to go for Knife Shop clients you may perhaps use long tail keyword search phrases considerably than short generic words. This ought to slash your PPC outlay as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Knife Shop Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out as regards your products and services to your would-be customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivalry that you can exploit to your gain? Are you capable of keeping your outlay lower than your rivalry so that you are constantly the cheapest? Do you have a premier locality? Are you the original or the only one to supply a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information concerning putting your Knife Shop business online.
Sales Strategy
How are you going to generate sales for your Knife Shop business in the first place and how are you going to build up or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to develop a relationship with your customers to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Knife Shop business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your business?
Knife Shop Organizational Structure
What is the structure of your company - who is the manager of every division inside your organization?
Personnel Plan
This ought to be a directory of everyone in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Knife Shop Financial Plan
Will you bring all your own funding or will it be a fusion of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Knife Shop Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Knife Shop Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Knife Shop Cash Flow
You should have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your necessary info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Knife Shop Business?
Knife Shop Business Plan Page 1 | Knife Shop Business Plan Page 2
Useful Knife Shop Resources
Knife Shop Marketing Plan | Knife Shop Equipment | Knife Shop Online
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