 |
 |
|
|
 |
Strategy and Implementation Summary
What is your common line of attack to make your business a winner and how will you complete this?
Laboratory Marketing Strategy
What are the concrete ways you are going to exercise in order to market your Laboratory business to your existing and potential patrons. You can as well add the expenses involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your customers better. For example if you are using PPC as a approach to target Laboratory customers you may well use long tail keyword search phrases significantly than succinct generic words. This ought to lessen your Pay Per Click costs as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Laboratory Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out regarding your services and products to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your benefit? Are you able to keep your overheads lower than your competition so that you are at all times the cheapest? Do you have a first-class place? Are you the original or the only one to provide a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can pay a visit to this website and get more information in relation to putting your Laboratory business online.
Sales Strategy
How are you going to get sales for your Laboratory business in the first place and how are you going to boost or maintain sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to build an association with your clients to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Laboratory business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your company?
Laboratory Organizational Structure
What is the structure of your company - who is the manager of every department inside your business?
Personnel Plan
This should be a register of everyone in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Laboratory Financial Plan
Will you supply all your own funding or will it be a combination of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Laboratory Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Laboratory Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Laboratory Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your vital info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Laboratory Business?
Laboratory Business Plan Page 1 | Laboratory Business Plan Page 2
Useful Laboratory Resources
Laboratory Marketing Plan | Laboratory Equipment | Laboratory Online
Find a different business plan...