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Strategy and Implementation Summary
What is your common stratagem to make your business a winner and how will you realize this?
Lamp Shop Marketing Strategy
What are the concrete ways you are going to employ in order to promote your Lamp Shop business to your existing and likely clients. You can furthermore add the costs involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can target your patrons better. For example if you are using PPC as a structure to target Lamp Shop clients you may perhaps employ long tail keyword search phrases considerably than succinct generic words. This should reduce your Pay Per Click expenditure as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Lamp Shop Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out concerning your services and products to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your advantage? Are you able to keep your outlay lower than your rivalry so that you are continuously the cheapest? Do you have a superlative location? Are you the original or the only one to supply a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to deliberate long and hard where your business is going to position itself. You can pay a visit to this website and get more info on the subject of putting your Lamp Shop business online.
Sales Strategy
How are you going to get sales for your Lamp Shop business in the first place and how are you going to increase or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to develop an association with your clients to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Lamp Shop business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your company?
Lamp Shop Organizational Structure
What is the structure of your business - who is the manager of each department within your company?
Personnel Plan
This should be a list of everybody in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.
Lamp Shop Financial Plan
Will you bring all your own funding or will it be a fusion of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Lamp Shop Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Lamp Shop Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Lamp Shop Cash Flow
You should have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your key info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Lamp Shop Business?
Lamp Shop Business Plan Page 1 | Lamp Shop Business Plan Page 2
Useful Lamp Shop Resources
Lamp Shop Marketing Plan | Lamp Shop Equipment | Lamp Shop Online
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