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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you complete this?
Language School Marketing Strategy
What are the definite ways you are going to employ in order to market your Language School business to your existing and impending customers. You can as well add the expenditure involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your patrons better. For example if you are using PPC as a structure to go for Language School clients you may draw on long tail keyword search phrases significantly than succinct generic words. This ought to decrease your PPC overheads as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Language School Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out concerning your services and products to your potential patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your advantage? Are you able to keep your outlay lower than your competition so that you are continually the cheapest? Do you have a first-class site? Are you the originator or the only one to supply a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info regarding putting your Language School business online.
Sales Strategy
How are you going to acquire sales for your Language School business in the first place and how are you going to intensify or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to create a bond with your clients to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Language School business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your company?
Language School Organizational Structure
What is the structure of your business - who is the manager of every division within your organization?
Personnel Plan
This should be a record of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Language School Financial Plan
Will you contribute all your own funding or will it be a mixture of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Language School Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Language School Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Language School Cash Flow
You ought to have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your necessary information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Language School Business?
Language School Business Plan Page 1 | Language School Business Plan Page 2
Useful Language School Resources
Language School Marketing Plan | Language School Equipment | Language School Online
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