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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you complete this?
Language Tutor Marketing Strategy
What are the concrete ways you are going to draw on in order to market your Language Tutor business to your present and prospective clients. You can also add the expenses involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can target your customers better. For instance if you are using PPC as a technique to go for Language Tutor clients you could use long tail keyword search phrases preferably than succinct generic words. This should decrease your Pay Per Click overheads as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Language Tutor Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out regarding your services and products to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your benefit? Are you able to keep your costs lower than your competition so that you are at all times the cheapest? Do you have a superlative locality? Are you the originator or the only one to provide a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information on the subject of putting your Language Tutor business online.
Sales Strategy
How are you going to generate sales for your Language Tutor business in the first place and how are you going to grow or maintain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to construct a rapport with your clients to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Language Tutor business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your company?
Language Tutor Organizational Structure
What is the structure of your company - who is the manager of every department in your business?
Personnel Plan
This should be a register of everybody in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Language Tutor Financial Plan
Will you supply all your own funding or will it be an assortment of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Language Tutor Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Language Tutor Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Language Tutor Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your central information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Language Tutor Business?
Language Tutor Business Plan Page 1 | Language Tutor Business Plan Page 2
Useful Language Tutor Resources
Language Tutor Marketing Plan | Language Tutor Equipment | Language Tutor Online
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